Archipel has been Raising the Standards for Luxury Hospitality and Discerning Retail for 30 years.
With decades of collective expertise in hospitality, customer service, and luxury retail management, we share a deep dedication to stay ahead of the evolving demands of consumer-based luxury trends. Our insights have proven invaluable time and time again. Welcome to our Multi-Faceted Creative Universe.

Our Services
Elevating Hospitality Standards for 30 Years
Our luxury hospitality design team will work with you to elevate your hotel's service philosophy and operational needs. Through bespoke and intelligently designed products designed to impress the eyes and withstand rigorous physical commercial demands, every operational solution is custom tailored to create unforgettable guest memories, blending aesthetics with functionality. We have been working with the world's most prestigious clients including The Ritz-Carlton, Four Seasons and Aman Resorts for over 30 years.
Our most gratifying results are achieved with the opportunity to align as a team with our Hospitality Partners. This includes Ownership, Executive Management, Architects and Designers.
Our market insights combined with the ability to understand the guest relationship to the project at hand has always been at the core of our shared successes.
Elevating Retail Merchandising Standards.
The Possibilities are Endless.
With a focus on increasing KPI´s and ROI, our specialized retail design services create compelling consumer environments, breaking the status quo and implementing a combination of art and science toenhance your store look while optimizing full focus on the merchandise itself. We work collaboratively to enhance the customer experience and optimize store merchandising layouts with a focus on better and luxury retailers and designers.
Meet our Team
Driven by Excellence
United by Passion

Architect of Luxury Experiences // Founder
Greg Melvin
Greg spent over three decades shaping the soul of global luxury hospitality. As founder of Archipel, he’s been the quiet force behind standout experiences for Ritz-Carlton, Aman Resorts, and others—partnering with top-tier teams to reset industry standards in service and design.
Whether the project is hospitality or retail (including Palanquin Bali and Babalu Miami), Greg has a gift for transforming environments and spaces into cultural touchpoints. His genius lies in turning everyday encounters into unforgettable experiences.
With Smyth & Jones, he brings this refined intuition to fashion and beauty retail—designing not just displays, but immersive platforms that elevate every collection.
He lives between Madrid and Miami, enjoys the occasional martini, and believes every great experience begins with a bold idea and flawless execution.

Creative Director // Co-Founder
Paolo Ambu
A native of Sardinia, Paolo trained in Milan and has led a creatively rich career in the arts and commercial design. With over two decades in London and Bali, he now heads Archipel’s creative team from Miami to Madrid.
Internationally recognized for his visionary approach, Paolo blends artistic instinct with technical precision to deliver exceptional product and utility design. As Head Designer at Archipel, he leads concept development and client engagement, translating project requirements into impactful, future-forward solutions.
Known for pushing boundaries, Paolo’s deep experience and innovative eye consistently elevate brands and environments, ensuring Archipel’s work remains ahead of the curve.
A History of World Class Clients and Partners
Case Studies: Solutions in Practice
HOSPITALITY
RETAIL

Environmental Statement
Our Mission
Archipel has always looked to the beauty of the natural world for design inspiration. As such, we have also looked to the earth's resources, which give form and life to our products and designs. As we enjoy the benefits associated with design and product creation, we are distinctly aware of an inherent responsibility to work towards environmental sustainability.
Our goal is sustainable style: to maintain leadership in the creation of enduring designs, and uphold the commitment of protecting the beauty of the natural world through the responsible use of its resources.
The Archipel approach allows us to remain fully dedicated to this achievable goal:
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The majority of our goods are handmade, which means that our workshops utilize little electricity and emit few, if any, emissions into the environment.
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Archipel uses plantation teak and alternative sustainable wood in its manufacturing. Archipel uses no woods from endangered forests.
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We select water-based and water-soluble finishes for our products wherever possible.
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We continue to stress the importance of choosing post-consumer waste paper and carton packaging with our partners in supply.
There is much perfecting to be done in this area, and we are committed to integrating the process of sustainability and green-friendliness into our long-term sourcing and planning policy at Archipel. We are committed to keeping you in touch with advancements in this area and how you can help.
As our valued client, we'd like to ask you to join us in the quest for sustainability.
Please Join Us.
Contact Us Now
From Madrid to Miami, we Proudly Service Our Clients in all Corners of the World.
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